"Can AI be used to generate original work rather than mere "slop"? That's the question facing many designers who both hope to leverage AI's power to generate and refine new ideas quickly, and worry about their ability to compete with a flood of AI-generated, yet subpar, content. Yet Mike Peng, the CEO of design consultancy IDEO, thinks that human creativity, enhanced by AI, could be the path forward for designers."
"AI's pattern recognition capability can make it an incredibly powerful tool, noted Peng at Fortune Brainstorm Design in Macau on Dec. 2. But its reliance on averages can lead to "somewhat mediocre" results, he warned. "Creativity is all about not being mediocre and being on the edge," he added. Similarly, AI is excellent at iteration, but only creativity can determine where to apply those iterated ideas. "This comes from taste, curation, discernment-you need to know where to look," Peng advised."
AI excels at pattern recognition and rapid iteration but its reliance on averages can produce somewhat mediocre results. Creativity prevents mediocrity by pushing ideas to the edge and by guiding where iterations should be applied through taste, curation, and discernment. Execution from point A to point B can be automated, but bringing ideas to life requires creativity and empathy. Experimentation, playfulness, and curiosity enable designers to learn how to work productively with AI and to become superpowered by its capabilities. Play requires friction and overcoming challenges, which contrasts with efforts to make products faster and easier.
Read at Fortune
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