"Pixel Moda is an e-commerce content production company that specialises in AI-assisted and AI-generated imagery and videos - either using AI to guide teams in the photo studios to optimise their efficiency and direction, or for full virtual productions with digital models. To date, the company has powered product imagery for over 900 brands and some of the largest multi-brand retailers, reducing production costs by 70 to 90 percent while increasing sales 5 to 15 percent."
"Etro was an early adopter of AI, starting with their Spring/Summer 2024 "Nowhere" campaign, which was an entirely AI-generated collaboration between creative director Marco De Vincenzo and digital artist Silvia Badalotti. In recent years, the brand has further embraced AI through its partnership with Pixel Moda, embedding the technology into its e-commerce content production. In the last 12 months, Etro has grown its e-commerce business by 46 percent."
Artificial intelligence is transforming e-commerce by optimising search, product discovery, and the production of digital fashion content. AI is commonly used to create and alter static and moving imagery on product display pages to shorten production windows and enable generative content changes. Pixel Moda uses AI to guide studio teams or to create full virtual productions with digital models, servicing over 900 brands and large retailers. Pixel Moda reports production cost reductions of 70–90 percent and sales increases of 5–15 percent; Etro adopted AI with an all-AI campaign and grew e-commerce 46 percent in 12 months. Projected e-commerce growth between 2022 and 2030 is up to 11 percent annually in Europe and 7 percent in the US, driven by optimised shopping journeys.
Read at The Business of Fashion
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