""Anthropic's Claude outdueled OpenAI's ChatGPT with two of its ads outperforming the three ads from ChatGPT," Krim said. "But there was a dark horse that came out of the rankings, ai.com, which is a domain purchased by crypto.com founder Kris Marszalek, and he and his creative team trolled 'Elon' and 'Sam' and that ad got people very curious. The site crashed in the minutes following that ad airing on TV.""
"The ai.com hit won 9.1 times as much engagement as the average Super Bowl LX ad, beating Universal Studios' ad for a new Minions movie, Lay's tear-jerker potato farming ad, a Netflix trailer for the Once Upon A Time In Hollywood TV series, and even a Dunkin' Donuts ad that had Ben Affleck alongside stars from Friends, Seinfeld, and Cheers, along with an appearance by Tom Brady."
EDO examines online behavior after ads run by tracking searches and website visits to determine sales or market shifts. Anthropic's Claude ads outperformed OpenAI's ChatGPT ads in searches and site hit metrics during the Super Bowl, with two Claude ads ranking ahead of ChatGPT's three. A domain called ai.com, purchased by crypto.com founder Kris Marszalek, aired an ad that provoked curiosity, causing the site to crash minutes after the spot aired. The ai.com ad achieved 9.1 times the average Super Bowl LX ad engagement. The ai.com website requires visitors to provide credit card information to verify humanity. Two of Claude's ads placed 12th and 13th while OpenAI's Codex ranked 24th in the featured selection.
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