"Rednote is also known as Xiaohongshu, which translates to "Little Red Book." For Chinese tech workers in the Bay Area working at companies like OpenAI and Meta, Rednote has become a sort of home away from home for shopping and food recommendations. And since the launch of ChatGPT, AI-related content on Rednote has exploded. Technology-related content on the app has more than doubled in the past year, and the number of tech-related creators has more than tripled, according to Rednote."
"Many users post video reviews or tutorials of AI models, just like people review their favorite beauty products. "Every time a new model is out, people on Xiaohongshu will share their reviews," said Tony Peng, founder of the Recode China AI newsletter. "If I want real user-generated feedback, I go to Xiaohongshu." Many American Gen Z users downloaded Rednote in January amid fears of a TikTok ban. More than half of the app's users were born after 1995, Rednote said."
"Tech founders told Business Insider that they have used Rednote to promote their startups, demo products, and hire people. Some of the most popular posts on Rednote focus on Big Tech companies or AI giants such as OpenAI, Anthropic, or Google DeepMind. Users may share their anxieties about the tech job market, ask for help, or discuss the compensation packages they've received."
Rednote launched in 2013 as a shopping and cosmetics review app and has transformed into a major platform for AI conversation among Chinese tech workers. The app, also known as Xiaohongshu ("Little Red Book"), is popular with Bay Area employees at companies like OpenAI and Meta for recommendations and professional exchange. Since ChatGPT's release, AI-related content on Rednote has surged: technology content more than doubled in a year and tech creators tripled, per Rednote. Users post video reviews, tutorials, and model evaluations. Many founders use the platform to promote startups, demo products, hire talent, and discuss compensation and job-market concerns.
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