"Road Pizza's ability to decompress and play back video windows entirely in software changed everything. Every Mac (and perhaps someday every PC) inherently could have video playback capability, and thus, there was a great incentive for creators to invest in making compressed video content."
"This was a huge breakthrough. The team had effectively shrunk all of QuickScan down into software."
In 1989, Apple faced challenges in multimedia due to the lack of standards and expensive hardware requirements. A team within Apple's Advanced Technology Group, led by Steve Perlman and Eric Hoffert, aimed to create a software-only solution for video playback. They developed a codec that allowed video to be played back on Macs without additional hardware. This innovation significantly lowered barriers for creators, enabling widespread video content creation and transforming computers into creative tools for millions.
Read at The Verge
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