"Google has officially retired its Privacy Sandbox initiative, bringing an end to its long-standing effort to phase out third-party cookies on Chrome. The tech giant confirmed the removal of the final 10mSandbox technologies, citing limited industry uptake. While most tools have been discontinued including IP protection, attribution reporting APIs, and private aggregation. Google will retain a few features that gained traction, such as CHIPS (Cookies Having Independent Partitioned State), which allows cookies to be stored per website."
"The media conglomerate revealed it had received unsolicited interest from multiple parties, prompting a broader strategic review aimed at unlocking greater shareholder value. According to president and CEO of Warner Bros. Discovery, David Zaslav in a statement: "After receiving interest from multiple parties, we have initiated a comprehensive review of strategic alternatives to identify the best path forward to unlock the full value of our assets.""
Google retired Privacy Sandbox, ending efforts to phase out third-party cookies on Chrome and removing the final Privacy Sandbox technologies due to limited industry uptake. Most tools were discontinued, including IP protection, attribution reporting APIs, and private aggregation, while Chrome will retain CHIPS to allow cookies stored per website. Warner Bros. Discovery announced it will consider sale offers while planning a split into two entities, citing unsolicited interest and launching a strategic review; shares rose about 8% and Comcast and Netflix have shown acquisition interest. Apple secured a five-year U.S. Formula 1 broadcasting agreement reportedly worth about $700 million.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]