"The initiative called the Mini Apps Partner Program takes a 15% cut of in-app purchases for mini apps and games, Apple announced on Thursday. That's half the 30% level that many developers are usually charged when the company processes payments. Tencent Holdings Ltd., the owner of WeChat, is the most successful developer in the mini app space, and the China-based company has already decided to partake in the new initiative, Bloomberg News reported earlier on Thursday."
"Mini app creators in WeChat had been using loopholes to avoid Apple's in-app payments framework and steer users to outside methods. Apple and Tencent held more than a year of talks on the issue, which took on new importance in October when OpenAI said that ChatGPT will support mini apps. The new program should help lock those software creators into Apple's preferred approach and guarantees the company more revenue."
"To qualify for the new program, a mini app or game must be released by a party that's not directly or indirectly controlled by the developer of the dominant app. Developers must also rely on several frameworks, including one that asks for a user's age range to ensure age-appropriate content. The program is the latest adjustment to Apple's App Store in the face of developer complaints and regulatory scrutiny."
Apple introduced the Mini Apps Partner Program, which takes a 15% cut of in-app purchases for mini apps and games, half the typical 30% commission. Tencent, owner of WeChat, has agreed to join after extended talks addressing prior developer workarounds that steered users to external payment methods. The program requires mini apps or games to be published by parties not controlled by dominant-app developers and mandates use of frameworks including an age-range prompt to ensure appropriate content. The initiative targets monetization of super-app ecosystems globally and responds to developer complaints and regulatory scrutiny.
Read at www.mercurynews.com
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