""Engaging people around the idea that bus travel is an attractive lifestyle choice is making a world of difference," says Brian Antolin, CEO of Metrolane. "States have the flexibility to use federal funds for high-quality marketing, which is making possible their big push for new riders.""
"Today, the old practice of merely assigning each bus departure a unique schedule number has given way to the creation of catchy names for each route. North Carolina is a standout in this regard, having the new 'Wave Rider' linking Raleigh to the coast - a name that evokes a festive, beach-bound bus with surfboards in tow.""
State governments are actively working to attract new riders to intercity bus services by implementing catchy route names, developing new apps and websites, and promoting the enjoyment of bus travel. This initiative aims to change the perception that bus travel is a last resort. State-operated bus lines are filling mobility gaps more efficiently than new train services, using federal and state funds to connect smaller communities to larger cities. Engaging marketing strategies are crucial for overcoming negative perceptions of bus travel.
#intercity-bus-travel #state-government-initiatives #transportation-marketing #public-transit #mobility-solutions
Read at Streetsblog USA
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