"Mild milk chocolate on the outside, with soft pistachio cream and crunchy, sugar-sweet kadayif strands on the inside to many consumers, Dubai chocolate is the epitome of sweet luxury. Sarah Hamouda, head of the Dubai-based manufacturer Fix Dessert Chocolatier, is credited with inventing the popular confection. With the help of influencers, Hamouda's creation took off on social media, marketed as a new, exclusive food trend that has spanned the globe."
"But the trend has another price: since demand for Dubai chocolate gained momentum in late 2023, global appetite for pistachios has also spiked. In 2024, imports of pistachios (in shell) to the European Union increased by more than a third compared to the year prior, with market value exceeding 1 billion ($1.16 billion) for the first time. Passion for pistachios drains water resources This has consequences for the countries where pistachios are grown."
Dubai chocolate pairs milk chocolate with pistachio cream and crunchy kadayif strands as a luxury confection. Sarah Hamouda of Fix Dessert Chocolatier is credited with creating the product and influencers accelerated its global popularity. The bars cost about $8 per 100 grams and homemade recipes have grown in popularity online. Demand for pistachios rose sharply after late 2023, with EU in-shell imports up over one third in 2024 and market value exceeding $1.16 billion. Pistachio orchards are expanding into dry regions and replacing other crops, but the trees require substantial irrigation, using over 10,000 liters per kilogram and stressing water resources.
Read at www.dw.com
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