The key benefit of concept testing is it increases the likelihood that a new idea will meet market demand and user needs by evaluating what's valuable to the public.
Achieving this involves interviewing users about an idea and discovering their acceptance and willingness to purchase through user research.
Concept testing is a means of validating an idea and its business model, which requires market and user research to determine the minimum viable product (MVP), roadmap milestones, and the platform's vision.