Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Amazon is making its ad tier default for tens of millions of subscribers, giving marketers access to a potential 115 million monthly viewers in the US alone.
The high CPM of $36 is not deterring advertisers as they see the value in partnering with Amazon for its retail and e-commerce data and closed-loop attribution system. [ more ]
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]
Digiday+ Research: How advertisers are approaching spend in the upfront market
Marketers are increasingly planning to allocate budget towards upfront marketplace spending, with more investing this year compared to previous ones. [ more ]
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
X (Twitter) is struggling to convince marketers of its safety and relevance, with declining usage and marketing spend compared to other social media platforms. [ more ]
Research Briefing: Amazon's new AI tool attempts to solve brands' sizing problems
Amazon has released Fit Insights, an AI tool that gathers feedback from customer reviews and returns to help brands improve product sizing and fit.
The percentage of marketers using third-party AI vendors has increased from 53% to 62%, while the proportion of marketers building in-house tools has decreased from 31% to 20%. [ more ]
The State of AI: The paradigm shifts toward data for marketers
The release of OpenAI's ChatGPT has brought AI into the collective consciousness and allowed individuals to experiment with and understand its potential.
Marketers are increasingly adopting AI and NLP as important tools, with a 12-point increase in adoption rate compared to the previous year. [ more ]
CES Briefing: Publisher sales teams head to CES to get a 'vibe check' on the 2024 ad market
Publisher sales leads are hoping to learn directly from marketers and agency execs at CES about what will convince them to spend their ad budgets in the new year.
The goal is to turn the investment of attending CES into revenue via third- and fourth-quarter deals generated from in-person meetings. [ more ]
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy. [ more ]
How to talk to consumers about climate change | MarTech
Marketers can play a role in combating climate change through cutting CO2 emissions from digital marketing and communicating with sustainability-focused consumers.
October 2023 is projected to be the warmest year in 125,000 years due to record-breaking temperatures in October 2021, leading to stronger and more frequent extreme weather events. [ more ]
IPA: 'Massive lack of alignment' between marketers and agencies on briefs
Disagreements between marketers and agencies around briefs are a common problem in their partnerships.
A new report from the IPA and BetterBriefs aims to help marketers approach briefs in a more effective way and encourage agencies to communicate when briefs are problematic. [ more ]