#consumer-trends

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GSMArena.com
1 week ago
Mobile UX

CR: Apple iPhone 15 Pro Max is the best-selling smartphone for Q1 '24

Apple's iPhone 15 Pro Max leads the Q1 2024 sales, showcasing the dominance of Apple and Samsung in the smartphone market. [ more ]
Marketing
Entrepreneur
1 week ago
Marketing

How to Navigate Today's Complex Entrepreneurial Landscape | Entrepreneur

Entrepreneurial resurgence post-pandemic with an increase in new business applications in the U.S.
Emerging technologies like AI, Lithium batteries, AR, and VR are shaping diverse business opportunities.
Focus on sustainability, digital convenience, and responsible business practices to align with consumer preferences. [ more ]
Fast Company
2 weeks ago
Marketing

Walmart takes on trendy Trader Joe's with its largest private food brand in 20 years

Walmart launches Bettergoods, aiming for affordability and diversity in trendy grocery space. [ more ]
ianVisits
2 weeks ago
Marketing

From timeless to trendy: Exploring 80 brand histories at the Museum of Brands

The Museum of Brands showcases the evolution of brand logos over time, highlighting the changes in response to consumer needs and societal trends. [ more ]
TheStreet
3 weeks ago
Marketing

'TikTok generation' is getting enticed with Chinese EV brands

Chinese EV brands gaining ground in the US market due to social media awareness. [ more ]
The Drum
1 month ago
Marketing

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience

Tech-enhanced tastes
Premiumization trends [ more ]
The Drum
2 months ago
Marketing

Unilever, P&G, Citibank & more to share insights at APAC Trends Briefing event

Importance of The Drum's APAC Trends Briefing event in discussing key marketing issues in the region
Prominent speakers and brands participating to share insights on consumer trends and data in advertising [ more ]
moreMarketing
Digiday
1 week ago
Online marketing

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

The future of search will be more diverse, requiring advertisers to become experts in platforms beyond Google. [ more ]
Wine Enthusiast
3 weeks ago
Wine

Looking for an Affordable Champagne Alternative? Meet Cremant de Bourgogne

The consumption of sparkling wine, particularly crémant, is increasing rapidly beyond special occasions. [ more ]
Wine Enthusiast
1 month ago
Wine

What Gen Z Actually Thinks About Wine, According to Gen Z

Gen Z's wine industry impact is misunderstood, though they value sustainability over brand names and other practices. [ more ]
Eater
2 years ago
Wine

The 6 Best Canned Wines

The market for canned wines has shown significant growth and variety since 2021, offering consumers a wide selection of options to choose from. [ more ]
www.theguardian.com
1 month ago
Beer

Higher stout consumption driven by female drinkers and low alcohol options

Stout is attracting a diverse audience, including young women, due to new flavors and lower alcohol options.
Global consumption of stout increased by 11%, with the UK showing significant growth of 23% between 2021 and 2022. [ more ]
Bevindustry
5 months ago
Beer

White Claw unveils '0% Alcohol' seltzer

White Claw has launched a new premium seltzer called White Claw 0% Alcohol, targeting the rise in demand for flavorful non-alcoholic drinks.
The company conducted extensive research on taste and alcohol to create a non-alcoholic option that delivers a complex taste and feel. [ more ]
Bevindustry
3 months ago
Beer

Drizly releases drink trends to watch in 2024

Beer remains a popular choice for consumers, with an increase in anticipated purchases for the upcoming year.
Hard seltzer's popularity is declining, influenced by the rise of ready-to-drink cocktails and renewed interest in light lagers. [ more ]
Adweek
2 months ago
Marketing

Tuning Into Consumer Needs, Not Marketer Needs

Marketers need to be aware of the gap between consumer habits and marketer bias.
There is a significant percentage of American consumers who are unaware of popular trends such as NFTs, charcuterie boards, and TV shows like Succession. [ more ]
The Drum
2 months ago
Marketing

Has the Nike Air bubble popped for gen Z?

Nike's influence is wavering due to diminished appeal among young consumers, rising competition, and questionable retail strategies.
Competitors like Adidas, Lululemon, and Deckers are experiencing significant growth, while Nike's stock price has declined by roughly 20% in a year. [ more ]
www.mercurynews.com
2 months ago
Marketing

Macy's to close 150 underperforming stores

Macy's downsizing with focus on luxury brands like Bloomingdale's and Bluemercury
Expansion of smaller luxury stores and shift away from traditional large department stores [ more ]
The Drum
2 months ago
Marketing

Mother's Day marketing: Insights and campaign strategies for 2024

Mother's Day marketing campaigns can boost marketing KPIs like brand awareness and loyalty.
Consumers in 2024 are price-sensitive, so highlight discounts and deals in campaigns. [ more ]
The Drum
2 months ago
Marketing

Crisps and caviar: Why high-low food collaborations are a win-win for both brands

High-low food collaborations are popular with consumers.
Brands need to balance staying true to heritage while creating newness. [ more ]
Axios
2 months ago
Coffee

Dunkin' adds energy drinks with up to 192 mg caffeine following Panera controversy

Energy drink consumption highest among men 18 to 34
Different flavors and options in the energy drink market [ more ]
TimesNow
3 months ago
Artificial intelligence

AI Empowers Organisations: Unveiling Consumer Trends for Product Portfolio Enhancement

Organizations are increasingly using AI to gain insights into consumer trends
AI can automate data science tasks and extract actionable insights from large datasets [ more ]
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