White Claw unveils '0% Alcohol' seltzer
Briefly

"White Claw 0% Alcohol paves the way for an entirely new adult beverage. Our newest breakthrough completely reimagines the idea of drinking by delivering the first ever elevated non-alcoholic choice with the complex taste and feel of a real drink that only White Claw can deliver."
A new survey from White Claw found that the majority of people who drink alcohol (69%), Gen Z (81%), and millennials (78%) are interested in exploring a "sober curious" or "damp" lifestyle. However, 63% of consumers say feelings of expectations and pressure from others, along with the fear of being judged, are making it challenging for them to avoid drinking alcohol during drinking occasions, it adds.
Read at Bevindustry
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