The good news is that due to TikTok's unique algorithm, anybody can go viral on the platform-even a brand new account.
While your goal may be to reach your target audience to sell more products through TikTok for ecommerce, your video content should still be true to your brand.
Aside from authenticity, other factors like video length and trending sounds can help your content go viral on TikTok.
TikTok's incredible rise has been well documented since its launch. Not only is it one of the most popular social networks in the world, but it's also the fifth largest, with 1.58 billion active users.
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