This new feature, powered by Google's Gemini AI model, will summarize answers to search queries as the top result for many queries, the tech behemoth announced yesterday, calling the feature AI Overviews. Though links will be included as part of the answers, they appear below the AI-generated summary answer - which seems like it will obviously reduce the number of users who actually click through to read primary sources like newspapers and magazines.
The News/Media Alliance, a trade organization that represents more than 2,200 news publishers, has been advocating for media amidst the AI boom. In 2022, it released a white paper on how Google harms the news industry.
Danielle Coffey, News/Media Alliance chief executive, expressed concerns, saying, 'This will be catastrophic to our traffic... leaving even less incentive to click through so that we can monetize our content.'
Google claims that people are clicking the links that appear after an AI Overview summary, plus spreading the wealth by clicking a wider variety of websites. 'As we expand this experience, we'll continue to focus on sending valuable traffic to publishers and creators,' Google.
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