Google testing ads in AI-powered search as news publishers warn of looming disaster
Google is planning to include ads directly in AI-powered search results, potentially impacting site traffic and ad revenue for news publishers. [ more ]
Site Traffic Down? Google Just Made Some Big Search Changes | Entrepreneur
Google's AI summaries are impacting news publishers by potentially reducing website traffic and diminishing their ability to create fresh content. [ more ]
News publishers sound alarm on Google's new AI-infused search, warn of catastrophic' impacts
Google's integration of Gemini A.I. in search results will directly provide answers to user queries, potentially reducing traffic and revenue for news publishers. [ more ]
'A small window of opportunity' as publishers grapple with growing AI use - Poynter
Google's AI-driven search engine update may impact news publishers drastically, pushing them to seek allies for legislative action and lawsuits against Big Tech. [ more ]
Google testing ads in AI-powered search as news publishers warn of looming disaster
Google is planning to include ads directly in AI-powered search results, potentially impacting site traffic and ad revenue for news publishers. [ more ]
Site Traffic Down? Google Just Made Some Big Search Changes | Entrepreneur
Google's AI summaries are impacting news publishers by potentially reducing website traffic and diminishing their ability to create fresh content. [ more ]
News publishers sound alarm on Google's new AI-infused search, warn of catastrophic' impacts
Google's integration of Gemini A.I. in search results will directly provide answers to user queries, potentially reducing traffic and revenue for news publishers. [ more ]
'A small window of opportunity' as publishers grapple with growing AI use - Poynter
Google's AI-driven search engine update may impact news publishers drastically, pushing them to seek allies for legislative action and lawsuits against Big Tech. [ more ]
AI chatbots want to be factual. But can they be a credible news source?
AI platforms are now generating content summaries triggering concerns about their impact on news publishers and the online information economy. [ more ]
It's Time To Defund Misinformation And Take A More Rational Approach To Brand Safety | AdExchanger
Why is there so much misinformation circulating online?Because, unfortunately, "it's a great business," says L. Gordon Crovitz, a longtime journalist, former publisher of The Wall Street Journal and co-founder of NewsGuard, speaking on this week's episode of AdExchanger Talks.NewsGuard estimates that large, well-known advertisers - the sort of advertisers that get very uptight about brand safety - are unintentionally funneling as much as $2.6 billion through programmatic pipes directly to misinformation websites every year.
AI chatbots want to be factual. But can they be a credible news source?
AI platforms are now generating content summaries triggering concerns about their impact on news publishers and the online information economy. [ more ]
It's Time To Defund Misinformation And Take A More Rational Approach To Brand Safety | AdExchanger
Why is there so much misinformation circulating online?Because, unfortunately, "it's a great business," says L. Gordon Crovitz, a longtime journalist, former publisher of The Wall Street Journal and co-founder of NewsGuard, speaking on this week's episode of AdExchanger Talks.NewsGuard estimates that large, well-known advertisers - the sort of advertisers that get very uptight about brand safety - are unintentionally funneling as much as $2.6 billion through programmatic pipes directly to misinformation websites every year.
Frank Ocean fans are getting scammed with fake AI-generated songs
Fans of Frank Ocean lost thousands of dollars after a scammer sold them fake AI-generated songs, according to a report from Motherboard.It was only a matter of time.The scammer made off with around $13,000 CAD by selling a collection of bogus "leaked" tracks by the artist to a Discord server of his fans.
Frank Ocean fans are getting scammed with fake AI-generated songs
Fans of Frank Ocean lost thousands of dollars after a scammer sold them fake AI-generated songs, according to a report from Motherboard.It was only a matter of time.The scammer made off with around $13,000 CAD by selling a collection of bogus "leaked" tracks by the artist to a Discord server of his fans.
Exclusive | New AI law to secure rights of news publishers: Ashwini Vaishnaw
The government plans to introduce a new law on AI to protect news publishers, content creators, and minimize user harm.
The law will focus on balancing the interests of various stakeholders like news publishers, content creators, and AI technologies like large language models. [ more ]
Journalism preservation bill gives California newsrooms much-needed leverage over Big Tech
News publishers in California are divided over proposed legislation that would require tech giants to set aside money for newsrooms.
A journalism expert believes the legislation would give news outlets leverage and force Big Tech to negotiate, while a digital media advocate argues it would favor larger outlets and incentivize clickbait. [ more ]
Meta starts blocking news content for up to 5% of Canadian Facebook, Instagram users | CBC News
Meta has begun to block some Canadian users of Facebook and Instagram from accessing or posting news content until the end of the month.The move, which the social media giant announced in a blog post on Thursday, comes in reaction to the looming passage into law of Bill C-18, the Online News Act.Facebook has said it will be forced to block news content from its platforms in Canada if the bill becomes law, something that could happen as soon as this month as the bill is currently being considered in the Senate.
Sign up for insightful business news.If Facebook stopped your uncle with a weakness for conspiracy theories from incessantly posting news stories, would that be so bad?On Monday, Meta's Head of Global Affairs Nick Clegg doubled down on Meta's threat to block news on its platforms in Canada if the government goes ahead with proposed legislation to make Big Tech companies hammer out licensing deals with news publishers for their content.
Google, Meta threaten to limit services in Canada over news bill
Proposed legislation would force tech giants to pay Canadian news publishers for their content.Google and Meta would withdraw access to news articles in Canada if legislation compelling internet companies to pay news publishers is passed, company executives have told Canadian legislators.Canada's proposed legislation would force platforms such as Google's parent Alphabet and Facebook's parent Meta Platforms to negotiate commercial deals and pay Canadian news publishers for their content, part of a broader global trend to make tech firms pay for news.
Exclusive | New AI law to secure rights of news publishers: Ashwini Vaishnaw
The government plans to introduce a new law on AI to protect news publishers, content creators, and minimize user harm.
The law will focus on balancing the interests of various stakeholders like news publishers, content creators, and AI technologies like large language models. [ more ]
Journalism preservation bill gives California newsrooms much-needed leverage over Big Tech
News publishers in California are divided over proposed legislation that would require tech giants to set aside money for newsrooms.
A journalism expert believes the legislation would give news outlets leverage and force Big Tech to negotiate, while a digital media advocate argues it would favor larger outlets and incentivize clickbait. [ more ]
Meta starts blocking news content for up to 5% of Canadian Facebook, Instagram users | CBC News
Meta has begun to block some Canadian users of Facebook and Instagram from accessing or posting news content until the end of the month.The move, which the social media giant announced in a blog post on Thursday, comes in reaction to the looming passage into law of Bill C-18, the Online News Act.Facebook has said it will be forced to block news content from its platforms in Canada if the bill becomes law, something that could happen as soon as this month as the bill is currently being considered in the Senate.
Sign up for insightful business news.If Facebook stopped your uncle with a weakness for conspiracy theories from incessantly posting news stories, would that be so bad?On Monday, Meta's Head of Global Affairs Nick Clegg doubled down on Meta's threat to block news on its platforms in Canada if the government goes ahead with proposed legislation to make Big Tech companies hammer out licensing deals with news publishers for their content.
Google, Meta threaten to limit services in Canada over news bill
Proposed legislation would force tech giants to pay Canadian news publishers for their content.Google and Meta would withdraw access to news articles in Canada if legislation compelling internet companies to pay news publishers is passed, company executives have told Canadian legislators.Canada's proposed legislation would force platforms such as Google's parent Alphabet and Facebook's parent Meta Platforms to negotiate commercial deals and pay Canadian news publishers for their content, part of a broader global trend to make tech firms pay for news.
Are OpenAI's deals with publishers edging out the competition? | TechCrunch
OpenAI partners with French and Spanish news publishers like Le Monde and Prisa Media to bring their content to ChatGPT users.
The Information reported that OpenAI is offering publishers between $1 million and $5 million a year for access to archives to train its AI models. [ more ]
Arc browser's new AI-powered 'pinch-to-summarize' feature is clever, but often miss the mark | TechCrunch
Arc Search's new AI-powered summary feature introduced through a pinching gesture for a less cluttered web experience.
Despite the positive response to the unique user experience and design, concerns arise about potential implications on traffic to news publishers. [ more ]
Get amped up for this piece on the twisted journey of Google's AMP, its ersatz savior of news on phones
If you've got the attention span for 6,340 words about an outré web component framework - and don't lie, you do - I suggest you check out this piece by David Pierce just out at The Verge.Okay, let me sell that a little better: If you want to understand the relationships between tech companies and news publishers over the past decade - how they have sprouted and shrunk, been tainted and curdled - read this piece on the birth, life, and death of Google AMP.
Get amped up for this piece on the twisted journey of Google's AMP, its ersatz savior of news on phones
If you've got the attention span for 6,340 words about an outré web component framework - and don't lie, you do - I suggest you check out this piece by David Pierce just out at The Verge.Okay, let me sell that a little better: If you want to understand the relationships between tech companies and news publishers over the past decade - how they have sprouted and shrunk, been tainted and curdled - read this piece on the birth, life, and death of Google AMP.
The Trade Desk is opening up its direct-to-publisher product, OpenPath, to CTV inventory, with early adopters including Cox Media Group and Vizio.
The Trade Desk is trying to handle its relationship with SSPs diplomatically, as it doesn't want to completely disrupt the ecosystem.
Subscriptions are not to blame for news publishers' struggles, as publishers with loyal subscribers tend to outperform those without subscription models. [ more ]
In graphic detail: Publishers' full year 2022 earnings
Publishers' high hopes for 2022 were brought down to earth about halfway through the year.The first revenue stream that felt the impact of the economic downturn was advertising, but by the end of the year, subscriptions began to slow and some publishers reported dips in consumer revenue streams, like affiliate commerce.
Goodbye, newspapers on Kindle: Amazon stops selling newspaper and magazine subscriptions
It doesn't matter whether they're for your Kindle or in print - starting this week, Amazon will no longer sell print or digital newspaper and magazine subscriptions.Publishers were alerted to the coming change in December, and subscribers were notified last week.(If you have any of these subscriptions, you can see the timing for how they'll be phased out; you won't lose money.)
It was clear early on in 2022 that we were in for a tough year.Global supply chain pressures, the war in Ukraine and economies severely weakened by the pandemic combined to create what we're calling in the U.K. a "cost-of-living crisis."These pressures are now impacting the public and, as a result, everyone's looking to cut spending where they can.
The Trade Desk is opening up its direct-to-publisher product, OpenPath, to CTV inventory, with early adopters including Cox Media Group and Vizio.
The Trade Desk is trying to handle its relationship with SSPs diplomatically, as it doesn't want to completely disrupt the ecosystem.
Subscriptions are not to blame for news publishers' struggles, as publishers with loyal subscribers tend to outperform those without subscription models. [ more ]
In graphic detail: Publishers' full year 2022 earnings
Publishers' high hopes for 2022 were brought down to earth about halfway through the year.The first revenue stream that felt the impact of the economic downturn was advertising, but by the end of the year, subscriptions began to slow and some publishers reported dips in consumer revenue streams, like affiliate commerce.
Goodbye, newspapers on Kindle: Amazon stops selling newspaper and magazine subscriptions
It doesn't matter whether they're for your Kindle or in print - starting this week, Amazon will no longer sell print or digital newspaper and magazine subscriptions.Publishers were alerted to the coming change in December, and subscribers were notified last week.(If you have any of these subscriptions, you can see the timing for how they'll be phased out; you won't lose money.)
It was clear early on in 2022 that we were in for a tough year.Global supply chain pressures, the war in Ukraine and economies severely weakened by the pandemic combined to create what we're calling in the U.K. a "cost-of-living crisis."These pressures are now impacting the public and, as a result, everyone's looking to cut spending where they can.
News Publishers Look At Consent or Pay' Model After ICO Ruling on Cookies
British news publishers are exploring a consent or pay model for accessing content in order to comply with data privacy regulations.
The Information Commissioner's Office (ICO) ruling requires news publishers in the UK to display a reject all cookies button alongside an accept all option.
The implementation of the consent or pay model reflects a growing challenge for publishers in balancing news monetisation with data privacy compliance. [ more ]
Twitter drops from "tiny" to "tinier" as a referral source for news publishers
"The big, scary, existential question is, will social media continue to be a traffic source for a news organization?Or will it become just a storytelling platform or just a marketing platform?"That's the question that one publisher asked in a Digiday piece today about how Twitter is declining as a traffic source for publishers.
Political Advertisers Are Spending More Than Ever, But Not On Local News | AdExchanger
US political ad spending is exploding in the run-up to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle.
Twitter drops from "tiny" to "tinier" as a referral source for news publishers
"The big, scary, existential question is, will social media continue to be a traffic source for a news organization?Or will it become just a storytelling platform or just a marketing platform?"That's the question that one publisher asked in a Digiday piece today about how Twitter is declining as a traffic source for publishers.
Political Advertisers Are Spending More Than Ever, But Not On Local News | AdExchanger
US political ad spending is exploding in the run-up to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle.
Why Google and Meta owe news publishers much more than you think - and billions more than they'd like to admit
The News Media Bargaining Code in Australia has prompted Google and Meta to strike deals with Australian media organizations and has become a template for other countries looking to compensate their own media businesses.
A new report suggests that the amounts of money Google and Meta should be paying news publishers are far greater than anyone imagined, and far more than the tech companies themselves claim.
Other countries, including Indonesia, New Zealand, South Africa, Switzerland, and Japan, are considering similar laws or conducting studies on news distribution and payment to publishers. [ more ]
Why Google and Meta owe news publishers much more than you think - and billions more than they'd like to admit
The News Media Bargaining Code in Australia has prompted Google and Meta to strike deals with Australian media organizations and has become a template for other countries looking to compensate their own media businesses.
A new report suggests that the amounts of money Google and Meta should be paying news publishers are far greater than anyone imagined, and far more than the tech companies themselves claim.
Other countries, including Indonesia, New Zealand, South Africa, Switzerland, and Japan, are considering similar laws or conducting studies on news distribution and payment to publishers. [ more ]
Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now | AdExchanger
Content recommendation doesn't have the best reputation.The word "chumbox" often gets tossed around.But Outbrain is out to prove that its ads can drive awareness with its launch on Wednesday of an attention-based offering that could change its monetization model.The new platform, called Onyx, gives brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.
In tech we are all, ultimately, parasites.As Drupal creator Dries Buytaert's said years ago, we are all more "taker" than "maker."Buytaert was referring to common practice in open source communities: "Takers don't contribute back meaningfully to the open source project that they take from," hurting the projects upon which they depend.
Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now | AdExchanger
Content recommendation doesn't have the best reputation.The word "chumbox" often gets tossed around.But Outbrain is out to prove that its ads can drive awareness with its launch on Wednesday of an attention-based offering that could change its monetization model.The new platform, called Onyx, gives brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.
In tech we are all, ultimately, parasites.As Drupal creator Dries Buytaert's said years ago, we are all more "taker" than "maker."Buytaert was referring to common practice in open source communities: "Takers don't contribute back meaningfully to the open source project that they take from," hurting the projects upon which they depend.
Search And Social Converge; The Long And Short Of It | AdExchanger
"Google" has become a verb that's synonymous with "search."But Google isn't the only place to go to find content and products.Google's own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de facto search engine.And both are responding to this trend in the only way ad-supported platforms know how: by introducing search ad formats.
New Report Shows That Young Users are Increasingly Turning to TikTok for News Content
Amid ongoing concerns about its data gathering processes, and its possible linkage to the Chinese Government, TikTok's influence continues to grow, with the platform now a key source of entertainment for many of its billion active users.And it's not just entertainment, TikTok is also increasingly being used for search, with Google reporting earlier this year that, by its estimates, around0% of young people now turn to TikTok or Instagram to search for, say, restaurant recommendations, as opposed to Google Search or Maps.
Search And Social Converge; The Long And Short Of It | AdExchanger
"Google" has become a verb that's synonymous with "search."But Google isn't the only place to go to find content and products.Google's own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de facto search engine.And both are responding to this trend in the only way ad-supported platforms know how: by introducing search ad formats.
New Report Shows That Young Users are Increasingly Turning to TikTok for News Content
Amid ongoing concerns about its data gathering processes, and its possible linkage to the Chinese Government, TikTok's influence continues to grow, with the platform now a key source of entertainment for many of its billion active users.And it's not just entertainment, TikTok is also increasingly being used for search, with Google reporting earlier this year that, by its estimates, around0% of young people now turn to TikTok or Instagram to search for, say, restaurant recommendations, as opposed to Google Search or Maps.
"More adults use it than Twitter, Snapchat, TikTok or Reddit": How LinkedIn is increasingly driving content discovery for publishers | What's New in Publishing | Digital Publishing News
Almost 60% of LinkedIn's users are between the ages of 25 and 34, making it the single largest demographic to use the platform.And this is a demographic with a willingness to pay for news.At a time when publishers are moving past seeing social media platforms as traffic drivers, and even a major publication like BuzzFeed News shut down because of a sharp decrease in Facebook referral traffic, LinkedIn is giving publishers a reason to smile.
Eleventh-hour deal for BBC coronation footage agreed, says news industry body
An industry body representing news publishers has said an eleventh-hour agreement was reached with major broadcasters meaning video footage of the coronation can be shared with their online audiences following what they described as a BBC blackout.On Friday, British publishers and broadcasters including GB News and TalkTV said they were deeply concerned by the corporation allegedly restricting access to the pool footage for the historic event on Saturday.
What's New in Publishing | Digital Publishing News
Publishers: Make the user great again | What's New in Publishing | Digital Publishing News
This is a series of articles that explores where creators and publishers are today - and where the media as we know it needs to go in the short term.The author will provide solutions and concepts for how to change the status quo at the end of the series.Part 1: Beyond the paywall: Why now is the time to reimagine earning from digital content Part 2: The attention economy: Why news publishers are losing Part 3: Subscription fatigue: Why everybody loses (I) Part 4: Subscription fatigue: Why everybody loses (II) Part 5: Subscription Nomads: A warning Part 6: Subscription Cannibalization is here.
Last week's edition of Hot Pod contained a statistic so stunning I had to read it twice:
One thing I keep hearing over and over is that it is so much harder to launch a podcast now than it was, say, three or four years ago.And that is usually coming from people at established studios with at least some marketing might.
Get Wrapped In Excitement; Twitter Offers Huge Freebies For Q4 Buys | AdExchanger
This week once again saw social timelines taken over by Spotify Wrapped, the audio service's year-end user roundup of the most-played music and podcasts.The organic marketing play is obvious - people widely share their Wrapped updates - but Spotify also spends on out-of-home activations, live events and digital media to amplify its organic edge.
Meta is killing off its Instant Articles format for news stories | Engadget
will end support for Instant Articles by mid-April, the company confirmed to Engadget.It introduced the format to Facebook in 2015 to help news articles load quickly on mobile devices.
What's New in Publishing | Digital Publishing News
"More adults use it than Twitter, Snapchat, TikTok or Reddit": How LinkedIn is increasingly driving content discovery for publishers | What's New in Publishing | Digital Publishing News
Almost 60% of LinkedIn's users are between the ages of 25 and 34, making it the single largest demographic to use the platform.And this is a demographic with a willingness to pay for news.At a time when publishers are moving past seeing social media platforms as traffic drivers, and even a major publication like BuzzFeed News shut down because of a sharp decrease in Facebook referral traffic, LinkedIn is giving publishers a reason to smile.
Eleventh-hour deal for BBC coronation footage agreed, says news industry body
An industry body representing news publishers has said an eleventh-hour agreement was reached with major broadcasters meaning video footage of the coronation can be shared with their online audiences following what they described as a BBC blackout.On Friday, British publishers and broadcasters including GB News and TalkTV said they were deeply concerned by the corporation allegedly restricting access to the pool footage for the historic event on Saturday.
What's New in Publishing | Digital Publishing News
Publishers: Make the user great again | What's New in Publishing | Digital Publishing News
This is a series of articles that explores where creators and publishers are today - and where the media as we know it needs to go in the short term.The author will provide solutions and concepts for how to change the status quo at the end of the series.Part 1: Beyond the paywall: Why now is the time to reimagine earning from digital content Part 2: The attention economy: Why news publishers are losing Part 3: Subscription fatigue: Why everybody loses (I) Part 4: Subscription fatigue: Why everybody loses (II) Part 5: Subscription Nomads: A warning Part 6: Subscription Cannibalization is here.
Last week's edition of Hot Pod contained a statistic so stunning I had to read it twice:
One thing I keep hearing over and over is that it is so much harder to launch a podcast now than it was, say, three or four years ago.And that is usually coming from people at established studios with at least some marketing might.
Get Wrapped In Excitement; Twitter Offers Huge Freebies For Q4 Buys | AdExchanger
This week once again saw social timelines taken over by Spotify Wrapped, the audio service's year-end user roundup of the most-played music and podcasts.The organic marketing play is obvious - people widely share their Wrapped updates - but Spotify also spends on out-of-home activations, live events and digital media to amplify its organic edge.
Meta is killing off its Instant Articles format for news stories | Engadget
will end support for Instant Articles by mid-April, the company confirmed to Engadget.It introduced the format to Facebook in 2015 to help news articles load quickly on mobile devices.
Will Embracing Open Programmatic Be Retail Media's Savior Or Downfall? | AdExchanger
This is Allison Schiff, temporarily filling in on the commerce beat for our intrepid senior editor, James Hercher.James is AdExchanger's resident expert on all things commerce and retail media.That's why this is his newsletter.But for the next number of weeks, James will be out on paternity leave - congratulations, James! - so a rogue cast of characters from the AdExchanger team, including myself, will be pinch-hitting in his absence.
All Fund And No Play Makes Jack A Dull Creator; All Systems Ro' For TV | AdExchanger
After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators.While the Reels backtrack seems like a bait-and-switch, influencers have long complained about inconsistent and unsatisfactory payments from creator funds.
Will Embracing Open Programmatic Be Retail Media's Savior Or Downfall? | AdExchanger
This is Allison Schiff, temporarily filling in on the commerce beat for our intrepid senior editor, James Hercher.James is AdExchanger's resident expert on all things commerce and retail media.That's why this is his newsletter.But for the next number of weeks, James will be out on paternity leave - congratulations, James! - so a rogue cast of characters from the AdExchanger team, including myself, will be pinch-hitting in his absence.
All Fund And No Play Makes Jack A Dull Creator; All Systems Ro' For TV | AdExchanger
After luring influencers with massive creator funds, social media companies are reverting back to an advertising revenue-share model to compensate creators.While the Reels backtrack seems like a bait-and-switch, influencers have long complained about inconsistent and unsatisfactory payments from creator funds.
Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far | AdExchanger
Meta reel-y wants to monetize Reels.(Sorry, had to.)Now that the company has abandoned its metaverse plans, it's getting back to its bread and butter: advertising.A performance-based model is meant to be fairer since creators' ad revenue often suffers due to factors outside their control, such as the need to cap the number of ads shown to individual users.
What's New in Publishing | Digital Publishing News
"The financial transition to digital has stalled": WAN-IFRA World Press Trends Outlook | What's New in Publishing | Digital Publishing News
The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations.Moreover, print advertising remains the most important income source.Significantly, the transition to digital has stalled.
How The Independent is getting brands on board to advertise against breaking news
To remedy this, Tapper's team works with IAS, Ipsos and NewsGuard to try and contextualize the articles affected by keyword blocking.During her session at the Digiday Publishing Summit in Key Biscayne, Fla., last week, Tapper talked about how her team is trying to solve for advertisers' aversion to spending against news content.But because news is such a highly avoided category by many advertisers, her team has been working to reframe the idea that buying programmatically means losing control over where and when a display ad gets placed.
Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far | AdExchanger
Meta reel-y wants to monetize Reels.(Sorry, had to.)Now that the company has abandoned its metaverse plans, it's getting back to its bread and butter: advertising.A performance-based model is meant to be fairer since creators' ad revenue often suffers due to factors outside their control, such as the need to cap the number of ads shown to individual users.
What's New in Publishing | Digital Publishing News
"The financial transition to digital has stalled": WAN-IFRA World Press Trends Outlook | What's New in Publishing | Digital Publishing News
The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations.Moreover, print advertising remains the most important income source.Significantly, the transition to digital has stalled.
How The Independent is getting brands on board to advertise against breaking news
To remedy this, Tapper's team works with IAS, Ipsos and NewsGuard to try and contextualize the articles affected by keyword blocking.During her session at the Digiday Publishing Summit in Key Biscayne, Fla., last week, Tapper talked about how her team is trying to solve for advertisers' aversion to spending against news content.But because news is such a highly avoided category by many advertisers, her team has been working to reframe the idea that buying programmatically means losing control over where and when a display ad gets placed.
The Browser Cold War Is Turning Hot; TikTok The News | AdExchanger
Here's today's AdExchanger.comnews round-up... Want it by email?Sign up The Browser Bowsers here.A decades-long truce among browser operators - Apple Safari, Microsoft Edge and Google Chrome - is dissolving as Google and Microsoft militarize their platform borderlands.Last year, Google introduced a one-click button for Windows devices that set Chrome as the default browser instead of Edge.
Instagram Is Shopped Out Already; How Many People Watched The Super Bowl? | AdExchanger
Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Shop 'Til You Drop here.Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports.The feature had been available since 2020 and was part of Meta's overall push into more direct payments after its third-party pixel and SDK networks were unmoored by Apple ATT.
The Browser Cold War Is Turning Hot; TikTok The News | AdExchanger
Here's today's AdExchanger.comnews round-up... Want it by email?Sign up The Browser Bowsers here.A decades-long truce among browser operators - Apple Safari, Microsoft Edge and Google Chrome - is dissolving as Google and Microsoft militarize their platform borderlands.Last year, Google introduced a one-click button for Windows devices that set Chrome as the default browser instead of Edge.
Instagram Is Shopped Out Already; How Many People Watched The Super Bowl? | AdExchanger
Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Shop 'Til You Drop here.Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports.The feature had been available since 2020 and was part of Meta's overall push into more direct payments after its third-party pixel and SDK networks were unmoored by Apple ATT.
East Bay lawmaker's bill aims to make Big Tech pay publishers for news
Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill - limited to this state - that would accomplish the same goal using a different approach.
East Bay lawmaker's bill aims to make Big Tech pay publishers for news
Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill - limited to this state - that would accomplish the same goal using a different approach.
East Bay lawmaker's bill aims to make Big Tech pay publishers for news
Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill limited to this state that would accomplish the same goal using a different approach.
East Bay lawmaker's bill aims to make Big Tech pay publishers for news
Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill - limited to this state - that would accomplish the same goal using a different approach.
East Bay lawmaker's bill aims to make Big Tech pay publishers for news
Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill - limited to this state - that would accomplish the same goal using a different approach.
East Bay lawmaker's bill aims to make Big Tech pay publishers for news
Newsrooms across the country have withered while the stories they produce at great cost enrich big technology companies that pay nothing for sharing them on their platforms.Despite bipartisan support, attempts to make those companies share ad dollars with news publishers have sputtered in Congress.Now, a California lawmaker from the East Bay is pushing a bill limited to this state that would accomplish the same goal using a different approach.
Google blocks news content for some Canadians in response to proposed rules
Google is running tests that block access to news for some Canadian users in response to a new bill that could force it and other large platforms like Meta's Facebook to negotiate deals with news publishers to pay them for content, Reuters reports.The tests will reportedly impact less than four percent of Canadian users, run for around five weeks, and will "limit the visibility of Canadian and international news to varying degrees."
Meta Tells US Publishers That its Cutting Funding for News Tab Content
Meta has begun telling publishers in the US that it won't renew contracts to feature their content in its Facebook News tab, according to people familiar with the matter [...] Meta had signed up a host of publishers in recent years, including deals worth tens of millions of dollars with news organizations such as The Wall Street Journal, the New York Times and the Washington Post."
Google blocks news content for some Canadians in response to proposed rules
Google is running tests that block access to news for some Canadian users in response to a new bill that could force it and other large platforms like Meta's Facebook to negotiate deals with news publishers to pay them for content, Reuters reports.The tests will reportedly impact less than four percent of Canadian users, run for around five weeks, and will "limit the visibility of Canadian and international news to varying degrees."
Meta Tells US Publishers That its Cutting Funding for News Tab Content
Meta has begun telling publishers in the US that it won't renew contracts to feature their content in its Facebook News tab, according to people familiar with the matter [...] Meta had signed up a host of publishers in recent years, including deals worth tens of millions of dollars with news organizations such as The Wall Street Journal, the New York Times and the Washington Post."
The Unbridgeable Ad Currency Gap; Ad Fraud Is Hiding Behind iFrames And GAM | AdExchanger
TV broadcasters still dispute the basics of how to count an ad impression.This week, a broadcaster-backed joint industry committee published a first pass at standards for video currency providers.Paramount, which is part of the JIC, released a of its own to help buyers and sellers use alt currencies.
Losing The Surveillance War; Meta And BuzzFeed, Together Again | AdExchanger
The online advertising industry is struggling with its own brand perception.Nomenclature like "fingerprinting" doesn't help, and over the past few years programmatic has been caught up in a vortex of negative opinions.Terms such as "surveillance capitalism" and even "spyware" have become commonplace with lawmakers, academics and regulators.