United Airlines utilizes AI in various aspects such as coordinating flight operations, sending messages to passengers, and even managing customer service through a chatbot.
Jason Birnbaum, United's CIO, highlights the increased scrutiny in the airline industry, where even minor disruptions can quickly become newsworthy due to social media presence.
Birnbaum's background at GE and his various roles within the tech industry have provided him with the expertise to lead United's tech team in leveraging AI for operational efficiency.
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