Taylor Swift's 'The Eras Tour' book has achieved remarkable success by selling 814,000 copies in its first weekend, making it the second-best-selling non-fiction title after Obama's memoir.
Despite being sold exclusively through Target for $39.99, the 'Eras' book marked the biggest book launch of 2024, showcasing Swift’s incredible popularity and effective exclusivity strategy.
The release included over 500 previously unseen photos, granting fans an intimate perspective on Swift's monumental tour and her music journey.
By self-publishing through her imprint 'Taylor Swift Publications', Swift capitalizes on a larger share of the profits, demonstrating her business acumen alongside her artistry.
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