For Bent, this experience became the catalyst for building a movement. He went from visiting small-town bathhouses to constructing an ice bath in his garage to eventually founding Othership, an 'immersive sauna and ice bath experience' with locations in Toronto and New York.
After finishing university, he first worked for a hedge fund and then founded a venture capital-backed tech startup. 'The tech company itself failed and I went through a ton of struggle,' he said. 'I struggled with alcohol and was completely broke and really felt pretty awful. To get over that, I ended up getting into meditation and 10-day retreats.'
As noted by experts, 'We've noticed an upward trend in male guests that are particularly drawn to services like IV Drip Therapy, bodywork treatments, and longevity-focused sessions,' said Steven McAn.
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