"If you're anticipating a spike in email volume due to promotions, consider warming up your IP or domain. This involves gradually increasing the number of emails sent from your IP address or domain over time to ensure smooth delivery during the rollout of your holiday email campaigns."
"The key for a stress-free holiday season is preparation! Create a timeline that includes key milestones, from content creation to design to final send. This will help you and your team avoid last-minute stresses and stay on track during this busy season."
"We know it’s coming every year. Plan far ahead. That includes scheduling time off. When should you send holiday marketing emails? You don't want your emails to get lost in inbox clutter, but you also don't want to miss the moment when your subscriber is ready to engage."
"Last we checked with Litmus Email Analytics, the morning-specifically between 10 a.m. and 11 a.m.-is consistently the prime time for email activity. However, evenings were more effective during the holiday period, with 7 p.m. accounting for an average of 9.45% of email opens."
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