#publisher-strategies

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Digiday
3 weeks ago
Media industry

Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Publishers are seeing success in securing ad revenue through tentpole events and franchises, with early bookings and renewals showing positive trends. [ more ]
Digiday
2 months ago
Media industry

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships. [ more ]
Nieman Lab
2 months ago
Media industry

The Guardian's new "Deeply Read" article ranking focuses on attention, not just clicks

1. The Guardian's 'Deeply Read' feature highlights stories with high reader attention time, regardless of length or topic. 2. Publishers are shifting focus to engagement metrics like active reading time to drive subscriptions and promote content discovery. [ more ]
Axios
1 month ago
Marketing

Magazines make a comeback

Nylon is launching its first physical magazine in years to capitalize on print as a marketing tool amidst digital ad challenges.
The revival of print publications indicates a shift in strategy for attracting advertisers and enhancing brand alignment. [ more ]
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