The links between social media, influencers, and consumerism: How to be more intentional with what you're buying
Understanding the shopping habits of Generation Z is essential for all consumers to be aware of emerging trends, especially around social media shopping. [ more ]
Gen Z parties differently than previous generations, focusing more on small gatherings, socializing through phones, and using weed and edibles as party choices. [ more ]
Bitcoin attracts various age groups with promises of financial freedom and investment diversification, driven by tech-savviness and desire for autonomy. [ more ]
The number of U.S. adults who identify as LGBTQ+ doubled in 12 years, new poll shows
The number of American adults identifying as LGBTQ+ has more than doubled in 12 years, with the latest Gallup poll showing 7.6% align with the community.
The increase in LGBTQ+ identification is particularly prominent among Generation Z and millennials, with each successive younger generation about twice as likely to identify as LGBTQ+. [ more ]
Learning what colors suit you: How a business has been revived thanks to social media
Color analysis, driven by the concept of 4 seasons, has gained popularity on TikTok, attracting Generation Z consumers and expanding to various industries. [ more ]
Council Post: Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing
To effectively engage with Generation Z, businesses must adopt a nuanced approach that resonates with the multifaceted nature of their digital lives. [ more ]
How Gen Z is Impacting Business and Marketing Decisions | Entrepreneur
Generation Z holds $150 billion in global buying power and digital marketers are adapting their strategies to reach this unique generation.
To effectively engage with Gen Z, marketers must understand their mindset, prioritize authenticity and inclusivity, and align with their values. [ more ]
Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation
Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws. [ more ]
PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news
Gen Z Teens Are Covering Their Noses In Family Photos In New Trend
Millennials captured moments on camera without worrying about their parents sharing them on social media, while Gen Z kids are concerned about their privacy.
Gen Z kids have started participating in the 'nose cover' trend, where they cover their faces in photos they don't want to be a part of. [ more ]
Council Post: How To Attract Skilled Trade Talent In A Market Shortage
Attracting and retaining skilled workers in the trades is becoming more difficult as older generations retire and younger generations lack the necessary skills or interest.
Companies must engage in an ongoing process to attract and retain top talent, including building relationships, creating a strong employer brand, and offering competitive compensation packages.
Understanding the unique learning style of Generation Z, who will make up a large portion of the workforce by 2025, is crucial for attracting and engaging them. [ more ]