Generation Z, who were born between the mid-1990s and early 2010s, have grown up with technology and are considered to be true digital natives. Therefore, marketers aiming to attract this generation must consider social platforms as more than just a means of distributing content.
In order to succeed in the Gen Z market, it is crucial to create content that covers all aspects of their experience. Brands must reveal their processes and the people behind the scenes to grab Gen Z's attention.
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