#digital-platforms

#digital-platforms

Evan Adlman, a sales executive who has helped develop many of AMC Networks ' advanced advertising initiatives in recent years, will take oversight of the company's digital and national sales teams under an overhaul of the team.Adlman will become executive vice president of commercial sales and revenue operations.

Proposed legislation in Canada that would require digital platforms to promote Canadian content over foreign-made content and make annual payments for the nation's artistic community is facing pushback from Alphabet Inc., Meta Platforms Inc., and Bytedance Ltd., the parent companies of Google, Facebook, and TikTok, respectively.

TikTok, Twitter, Facebook, Google, and Amazon are facing rising pressure from European authorities as London and Brussels advanced new rules Tuesday to curb the power of digital companies.They're among those on a list of the 19 biggest online platforms and search engines that the European Union's executive arm said must meet extra obligations for cleaning up illegal content and disinformation and keeping users safe under the 27-nation bloc's landmark digital rules that take effect later this year.

Google-owned YouTube is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday.The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online Indian language news consumers in the country.

Issued on: 15/03/2023 - 17:14 Logo France 24 After a journalist and three Arabic-language correspondents of FRANCE 24 were accused of certain comments posted on their personal social media pages, the management of the channel immediately launched an audit.Pending the results of this audit, the four concerned were excused from their job duties to protect the integrity of the work of the entire Arabic language channel editorial staff of FRANCE 24, whose content, both on-air and on digital platforms, make it a balanced, non-partisan channel, verifying facts and cultivating constructive debates through the professionalism of its journalists.

The Ukrainian capital, Kyiv, came under attack again early Monday.The city's military administration said drones were shot down in Kyiv's airspace but some critical infrastructure was still hit.Residents were advised to take cover until an air raid alert was lifted.The attacks follow a barrage of Russian missiles that struck infrastructure across seven cities last week, leading President Volodymyr Zelensky to renew his appeal to allies for better air defenses.

Whether you fully realize it or not, video plays a huge role in our daily lives.Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows.Everywhere you look, video is an integral part of the user experience.

As social commerce grows in prominence across digital platforms, an increasing number of brands are employing its capabilities to connect ad spend to online purchases.One aspect of its rising popularity is live shopping, which enables merchants to showcase and sell their products via livestream videos, integrated within digital platforms and offering consumers a more immersive shopping format.

In a startling interruption of Twitter's placid and uneventful operation, the National Music Publishers Association (NMPA) has brought a lawsuit against the social media platform, claiming Twitter has failed to pay for music placed on its platform.The action seeks $250-million in damages.Twitter's predicted top-line revenue for 2023 is $2B-$5B.

Brands are primarily focused on their owned e-commerce sites.As for other sales channels, new survey results show that marketplaces are now winning slightly more brand investment than retail partner-owned digital platforms.For brands and retailers responding to Glossy and Modern Retail's Q1 2023 survey, marketplaces came in second place, in terms of the sales channel accounting for most investment from brands.

Facebook's parent company has warned Australia is taking an overly broad approach to privacy law reforms, claiming that proposed limits on targeted ads will harm free digital platforms and could push them towards subscription models.Meta's privacy policy director, Melinda Claybaugh, said concerns about targeting users were a response to a perceived, unspecified harm that could hamper the personalisation of digital platforms, even when beneficial to consumers, including children.

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You might call Andrew Mok an accidental CMO."I never thought I would do marketing," Mok said.Although Mok is now CMO of peer-to-peer car-sharing company Turo, which bills itself as "Airbnb for cars," he was "more of a left-brain person growing up."Mok's Taiwanese immigrant parents encouraged him to focus on hard skills, so he majored in computer science and business administration at UC Berkeley and, in 2012, started at Turo in a business intelligence role.

Wright visits drive-ins nationwide, profiles the people and terrain, and invites them to tell their stories.Sites of interest include The Wellfleet in Cape Cod, Los Angeles' Mission Tiki, The Galaxy Drive-in of Ennis, Texas, and the Field of Dreams Drive-in of Liberty Center, Ohio.The latter exists because the owner became obsessed with opening a drive-in near his rural home but got frustrated by local zoning opposition.

After losing a similar battle in Australia, Meta continues to resist efforts by a growing number of countries to require the social media company to pay for news linked on platforms like Facebook and Instagram.On Saturday, Meta announced that it would end news access for Canadian Facebook and Instagram users if the country's Online News Act is passed, Reuters reported.

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Don't Label Me here.Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country.The new law extends regulations already in place for domestic TV and radio stations to abide by Canadian content quotas.

The goal of All aTwitter is to give readers a handy spot to check the Washington Commanders beat writers & bloggers, national sports journalists, and football fans in order to keep up on the latest news and opinions about Washington, the NFL, and sports in general, along with a smattering of other things.

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies.How are advertisers and marketers preparing for the deprecation of third-party cookies and shift away from identifiers?

French film-maker Dominik Moll has given us a gripping true-crime procedural, a desolate study of the ubiquity of evil and misogynist violence and the abyss of unknowing into which everyone finds themselves gazing: crime victims, relatives and the police themselves.And crime in the real world is often not bounded by the Agatha Christie conventions of clearcut motives and culprits unmasked.

Bill C-18, the Online News Act, could give Google and Meta greater influence over Canadian news media in the form of new agreements between online platforms and news organizations.The act would require digital platforms that make news outlets' content available in Canada to negotiate with those outlets to provide compensation for their news content.

Issued on: 12/03/2023 - 20:32 Logo France 24 After the publication of an article on the CAMERA website (Committee for Accuracy in Middle East Reporting in America), and taken up by the Simon Wiesenthal Center, implicating a journalist and three Arabic-language correspondents of France 24 regarding certain comments they allegedly posted on their personal pages on social networks, the channel's management has immediately opened an audit on these alleged posts, as it communicated internally on March 10.

The platform's new ad verification process and disclosure mechanisms are rudimentary so far, relying on both potential advertisers and members of the public to fill out a form hosted by Google, unusual for a tech company that would typically be expected to build most of its own web features.Both Republican and Democratic digital operatives said they expect Twitter advertising will eventually pick up as campaigns seek to meet voters wherever they are, including on the Musk-owned platform.

The world's biggest brick-and-mortar retailer is evolving in a big way.Yes, Walmart is doing more online sales every year, but that's not its biggest evolution taking shape right now.Neither is its foray into primary healthcare, or any of its other traffic-driving offerings like premium private-label wines or technology-installation services.

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Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday.Tinuiti declined to disclose the financial terms of the deal.The Ampush acquisition marks Tinuiti's third in the past two years.In March 2021, Tinuiti scooped up retail media agency The Ortega Group, and it bought streaming TV player Bliss Point Media in August.

Blue Wire is pleased to announce the addition of Jeremiah Crowe as Director of Operations.Crowe brings 20+ years of media experience to Blue Wire, spanning ESPN Radio, Audacy, Cumulus and his own company Green Roll Media.In his new role at Blue Wire, Crowe will play an integral role in the company's in-person studio partnerships with Wynn Resorts.

The connection between Eurovision and rock and roll might be a tenuous one to make for those only glancingly familiar with the song competition.However, fans of the annual event will know that the competition has played host to many a rock and roll act.2021 even saw Italian rock outfit, Måneskin, winning their iteration of the competition.

The Trade Desk  has generated impressive returns since its IPO in 2016.The advertising technology company went public at $1.80 per share (on a split-adjusted basis), and its stock now trades around $45.
Therefore, a modest $1,000 investment in The Trade Desk would have blossomed to $25,000 in just over six years.

The last regional TV news programmes in Oxford and Cambridge have aired on the BBC.The services were scrapped  merging with the BBC's Southampton and Norwich operations  as part of the broadcaster's plans that saw it focusing on digital first content.South Today  Oxford and Look East (West) aired for the last time at 6.30pm on Friday.

On TV and Video " is a column exploring opportunities and challenges in advanced TV and video.Most of us probably associate the scientific method with high school science class.But really, isn't this process exactly what advertising should follow, too?Arguably, the scientific method has fueled performance digital advertising from its infancy in 1998 to over $200B in revenue per year in 2022.

With the rapid adoption of connected TV (CTV) viewership, marketers are looking for ways to balance spending between new digital streaming opportunities and the long-established benefits of investing in linear TV.Both platforms offer unique value propositions, with CTV providing more addressability and access to niche audiences, while linear TV provides access to large-scale audiences.

According to a new report from Meta, created in partnership with Publicis Data Intelligence, and incorporating insight from over 1,000 consumers, the most influential factors are: video, social commerce and recommendations.The new, 14-page whitepaper, which you can download here, looks specifically at South East Asian market trends, though the findings are likely universal, with Meta working to identify the key elements that drive consumer action in the modern landscape.

FILE PHOTO: TikTok head office in United States     TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown.According to a new report published by GroupM, the media buying agency owned by WPP, TikTok doubled its advertising revenue in 2022.