Systemic AI safety focuses on understanding and intervening in the systems and infrastructure AI operates in, requiring diverse expertise for research and development. [ more ]
Digital's media-buying bonanza wrestles with an industry at crossroads
Dialectics defining digital industry: Hollywood vs. creator economy, AI vs. old workflows, balancing personalization & privacy amid regulatory changes. [ more ]
Ankit has a strong background in digital media advertising and currently leads a company specializing in providing digital media solutions to education sector advertisers. [ more ]
Daily Mirror owner Reach sees another hit from social media news de-ranking
The ongoing fallout from platforms like Facebook de-ranking news has affected Reach's online revenues, with page views down significantly year-on-year. [ more ]
The Brandtech Group Snatches Up Generative AI Ad Platform | AdExchanger
By Mar tech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.The Brandtech Group declined to disclose the financial terms of the deal.Pencil marks the 10th company The Brandtech Group acquired since it launched nearly eight years ago as You & Mr. Jones.
MiQ Appoints Leading Media & Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board
MiQ, a leading global programmatic media partner, proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its global statutory board."It's an honour to welcome Zillah and Rob to our statutory board to advise on MiQ's ongoing global initiatives," said Gurman Hundal, co-founder and global chairman, MiQ. "Both possess unique skill sets and leadership experiences that will contribute greatly to MiQ's future growth ambitions in the programmatic arena.
The Brandtech Group Snatches Up Generative AI Ad Platform | AdExchanger
By Mar tech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.The Brandtech Group declined to disclose the financial terms of the deal.Pencil marks the 10th company The Brandtech Group acquired since it launched nearly eight years ago as You & Mr. Jones.
MiQ Appoints Leading Media & Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board
MiQ, a leading global programmatic media partner, proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its global statutory board."It's an honour to welcome Zillah and Rob to our statutory board to advise on MiQ's ongoing global initiatives," said Gurman Hundal, co-founder and global chairman, MiQ. "Both possess unique skill sets and leadership experiences that will contribute greatly to MiQ's future growth ambitions in the programmatic arena.
Microsoft's New AI Vasa App Makes Photos Talk and Sing | Entrepreneur
Microsoft introduced AI model VASA-1, transforming single pictures and audio into realistic lip-syncing videos, surpassing competitors in quality. [ more ]
Reach: Mirror, Star and Express publisher warns of print and digital ad revenue drop
Reach, the London-listed publisher, reported declining profit and revenue due to the struggle in print and digital advertising.
Revenue declined by 5.4% to £568.6m, with print revenue at £438.8m down 2% and digital revenue dropping 15%. The company highlighted the sector-wide decline in referral traffic affecting online advertising. [ more ]
Reach: Mirror, Star and Express publisher warns of print and digital ad revenue drop
Reach, the London-listed publisher, reported declining profit and revenue due to the struggle in print and digital advertising.
Revenue declined by 5.4% to £568.6m, with print revenue at £438.8m down 2% and digital revenue dropping 15%. The company highlighted the sector-wide decline in referral traffic affecting online advertising. [ more ]
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum
The U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.
Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact. [ more ]
She reads the newspaper on TikTok and her videos are going viral
Kelsey Russell reads news from print publications on TikTok, bridging the gap between traditional print media and digital consumption.
Amid declining interest in news and overwhelming content on social media, Russell's approach offers a refreshing and educational way to engage with current events. [ more ]
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
Digital media companies need to be adaptable to changes in the industry in order to achieve growth in 2024.
Gallery Media Group is experimenting with new social offerings like TikTok Shop and modifying its experiential business to improve ROI for sponsors. [ more ]
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
Digital media companies need to be adaptable to changes in the industry in order to achieve growth in 2024.
Gallery Media Group is experimenting with new social offerings like TikTok Shop and modifying its experiential business to improve ROI for sponsors. [ more ]
All the Exciting Media Outlets Are Dying. What the Hell Comes Next? | The Walrus
A few months ago, I was invited to give a lecture to students in a publishing and editing program.My proposed talk was about digital media: the churn and instability of it and how an editor can steer through those currents.I planned to be realistic but forward looking about the challenges facing contemporary journalism-I wasn't going to stand up there and tell the students they should quit before they even started trying.
Foods and drinks packaged for kids are higher in sugar and lower in nutrition, study shows
Colorful labels and cartoons on packaging might be a good indicator that a snack isn't the most nutritious, according to a new study.Products with marketing that appealed to children were higher in sugars and lower in all other nutrients, according to the study, published Wednesday in the journal PLOS One.
Why Do People Care That Sofia Coppola's Daughter Was Grounded?
My parents' biggest rule is, like, I'm not allowed to have any public social media accounts, Romy Mars says in a video she posted to TikTok.Ms. Mars, 16, the daughter of the filmmaker Sofia Coppola and Thomas Mars, the frontman for the band Phoenix, promptly deleted it.But the video was posted on Tuesday to Twitter, where it garnered more views than the Last of Us season finale.
Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV | AdExchanger
Supplemental insurance isn't sexy.But with the right media strategy, even insurance brands can engage new (and younger) audiences.Aflac, for one, dove deep into social media last summer with its first-ever TikTok campaign.But just pouring more money into social media isn't enough to reach more people.
All the Exciting Media Outlets Are Dying. What the Hell Comes Next? | The Walrus
A few months ago, I was invited to give a lecture to students in a publishing and editing program.My proposed talk was about digital media: the churn and instability of it and how an editor can steer through those currents.I planned to be realistic but forward looking about the challenges facing contemporary journalism-I wasn't going to stand up there and tell the students they should quit before they even started trying.
Foods and drinks packaged for kids are higher in sugar and lower in nutrition, study shows
Colorful labels and cartoons on packaging might be a good indicator that a snack isn't the most nutritious, according to a new study.Products with marketing that appealed to children were higher in sugars and lower in all other nutrients, according to the study, published Wednesday in the journal PLOS One.
Why Do People Care That Sofia Coppola's Daughter Was Grounded?
My parents' biggest rule is, like, I'm not allowed to have any public social media accounts, Romy Mars says in a video she posted to TikTok.Ms. Mars, 16, the daughter of the filmmaker Sofia Coppola and Thomas Mars, the frontman for the band Phoenix, promptly deleted it.But the video was posted on Tuesday to Twitter, where it garnered more views than the Last of Us season finale.
Aflac In-Houses Digital Video To Make A Bigger Splash Across Social And CTV | AdExchanger
Supplemental insurance isn't sexy.But with the right media strategy, even insurance brands can engage new (and younger) audiences.Aflac, for one, dove deep into social media last summer with its first-ever TikTok campaign.But just pouring more money into social media isn't enough to reach more people.
Pary Bell appointed CEO of The Podcast Exchange (TPX) with extensive digital media leadership experience.
JBL offers a speaker with both Google Assistant and Alexa, providing flexibility but lacks compatibility with Spotify or Apple Music.
Nielsen is transitioning from paper-based diary recording to electronic and mobile formats for radio station ratings, with methodological changes. [ more ]
Did Adobe just make the boldest move yet in AI art?
Adobe's gearing up for the launch of the enterprise version of its generative AI tool, Adobe Firefly.And perhaps the biggest news isn't the technology itself but a bold pledge that it will be the first "commercially safe" AI image generator for companies.In what would be the first promise of its kind, Adobe says it will offer to cover any legal costs that business customers face as a result of using Adobe Firefly.
Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide
Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP.This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes.
Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns
Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and campaign outcomes across the funnel.
Did Adobe just make the boldest move yet in AI art?
Adobe's gearing up for the launch of the enterprise version of its generative AI tool, Adobe Firefly.And perhaps the biggest news isn't the technology itself but a bold pledge that it will be the first "commercially safe" AI image generator for companies.In what would be the first promise of its kind, Adobe says it will offer to cover any legal costs that business customers face as a result of using Adobe Firefly.
Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide
Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP.This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of attention metrics for advertisers, helping them achieve strong business outcomes.
Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns
Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and campaign outcomes across the funnel.
LAist to cut 21 positions, citing revenue shortfall
(Mel Melcon / Los Angeles Times)
Southern California Public Radio, which runs local station LAist (formerly known as KPCC), said Tuesday that it would cut staff by more than 10% due to a revenue shortfall.In a note to employees, President and Chief Executive Herb Scannell announced the elimination of 21 positions as part of a restructuring.
Al Jazeera Digital wins best feature at Amnesty Media Awards
Slow Journalism/Features unit wins for story revealing brutality against civilians in Belarus.Against steep competition, Al Jazeera Digital's Slow Journalism/Features unit has won a prestigious Amnesty Media Award recognising outstanding human rights journalism.The winning piece, conferred in the Features category for Walking Reminders of Atrocities, reveals harrowing accounts of state brutality against civilians in Belarus following the controversial 2020 elections.
LAist to cut 21 positions, citing revenue shortfall
(Mel Melcon / Los Angeles Times)
Southern California Public Radio, which runs local station LAist (formerly known as KPCC), said Tuesday that it would cut staff by more than 10% due to a revenue shortfall.In a note to employees, President and Chief Executive Herb Scannell announced the elimination of 21 positions as part of a restructuring.
Al Jazeera Digital wins best feature at Amnesty Media Awards
Slow Journalism/Features unit wins for story revealing brutality against civilians in Belarus.Against steep competition, Al Jazeera Digital's Slow Journalism/Features unit has won a prestigious Amnesty Media Award recognising outstanding human rights journalism.The winning piece, conferred in the Features category for Walking Reminders of Atrocities, reveals harrowing accounts of state brutality against civilians in Belarus following the controversial 2020 elections.
Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth
Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media.The partnership will focus on accelerating ad tech and martech solutions in the UK and around the world.
Buzzfeed bids farewell to human journalists, embraces AI
Buzzfeed, the top digital media company, has announced asignificant shift in strategy as it embraces artificial intelligence (AI) and content creators while phasing out human journalists.The company's recent financial report for the first quarter of 2023 reveals a decline in revenues and a continued focus on innovation to drive long-term growth.
Astus Announces Strategic Investment with FirstPartyCapital to Boost Ad Tech and Martech Growth
Astus, the global corporate barter company, has announced a strategic investment with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media.The partnership will focus on accelerating ad tech and martech solutions in the UK and around the world.
Buzzfeed bids farewell to human journalists, embraces AI
Buzzfeed, the top digital media company, has announced asignificant shift in strategy as it embraces artificial intelligence (AI) and content creators while phasing out human journalists.The company's recent financial report for the first quarter of 2023 reveals a decline in revenues and a continued focus on innovation to drive long-term growth.
When it comes to advanced math, ChatGPT is no star student
While learning high-level mathematics is no easy feat, teaching math concepts can often be just as tricky.That may be why many teachers are turning to ChatGPT for help.According to a recent Forbes article, 51 percent of teachers surveyed stated that they had used ChatGPT to help teach, with 10 percent using it daily.
No, Biden Isn't Dead: AI Content Farms Are Pumping Out Fake Stories
The person responsible for churning out some of those rage-inducing, clickbait headlines crawling their way through your Facebook feed might not actually be a person at all.In a report published Monday, researchers say they've found 49 examples of news sites with articles generated by ChatGPT-style AI chatbots.
When it comes to advanced math, ChatGPT is no star student
While learning high-level mathematics is no easy feat, teaching math concepts can often be just as tricky.That may be why many teachers are turning to ChatGPT for help.According to a recent Forbes article, 51 percent of teachers surveyed stated that they had used ChatGPT to help teach, with 10 percent using it daily.
No, Biden Isn't Dead: AI Content Farms Are Pumping Out Fake Stories
The person responsible for churning out some of those rage-inducing, clickbait headlines crawling their way through your Facebook feed might not actually be a person at all.In a report published Monday, researchers say they've found 49 examples of news sites with articles generated by ChatGPT-style AI chatbots.
Google issues mandate requiring publishers to work with approved consent vendors
* By Ronan Shields
Google has a new policy requiring European-based publishers using its monetization tools to work exclusively with consent management platforms that comply with the ad industry's standardized privacy protocol known as the Transparency Consent Framework (TCF).The update applies to publishers within the European Economic Area and U.K. - areas where GDPR requires publishers and their partners in the advertising ecosystem to observe certain privacy protocols - that want to use tools such as Google AdSense, Ad Manager or AdMob.
Coronation ceremony will be incredible 3D musical experience album producer
The producer of the coronation album said the ceremony at Westminster Abbey will be an incredible three-dimension musical experience.Anna Barry, who has produced more than 500 recordings over 35 years including the weddings of the Prince and Princess of Wales in 2011 and the Duke and Duchess of Sussex in 2018, will release a complete recording of the King's ceremony on the day of the historic event.
How HP Built An In-House Agency From Scratch | AdExchanger
By Freddie Liversidge will be speaking at AdExchanger's Programmatic IO conference on May 16-17 in Las Vegas.Click here to register.In 2016, a scandal rocked the advertising industry.A damning Association of National Advertisers (ANA) report revealed US ad agencies were pocketing profits through opaque practices like taking kickbacks from media companies and reselling media to clients at a markup.
Commerce media grows more dominant by the year, forcing media agencies to keep pace with change
As the media and marketing industries grapple with economic worries that just won't let up, instinctually marketers and agencies have turned to performance-driven options that deliver a quick and obvious return on investment.Tie in that the pandemic put e-commerce into hyperdrive as people were stuck at home, and the result is an alignment of scenarios has led to the explosion of commerce media in the last two years.
Does digital music have same effect as physical music?-Alayna Husain Beal High School
4 When taking an evening stroll in Notting Hill my curiosity pulled me to a record store called Music and Video Exchange.I have seen my parent's collection of countless records dating back to the seventies.To my amazement, the shop was busy with loud music and a great atmosphere.There were people of all ages sifting through the records like in a comic book store.
Do Not Share This Book, A Popular Fantasy Series Warned Readers
A popular fantasy fiction series went viral this week after Twitter and Reddit posts showed the copyright page which tries to ban people from sharing the book with anyone, telling them to buy more copies instead, a clause that one expert said would be laughed out of court.Zodiac Academy: The Awakening was self-published by Caroline Peckham and Susanne Valenti in 2019 and has since garnered more than 28,000 ratings on Amazon and is the bestseller under the category Werewolves and Shifters Suspense.
Google issues mandate requiring publishers to work with approved consent vendors
* By Ronan Shields
Google has a new policy requiring European-based publishers using its monetization tools to work exclusively with consent management platforms that comply with the ad industry's standardized privacy protocol known as the Transparency Consent Framework (TCF).The update applies to publishers within the European Economic Area and U.K. - areas where GDPR requires publishers and their partners in the advertising ecosystem to observe certain privacy protocols - that want to use tools such as Google AdSense, Ad Manager or AdMob.
Coronation ceremony will be incredible 3D musical experience album producer
The producer of the coronation album said the ceremony at Westminster Abbey will be an incredible three-dimension musical experience.Anna Barry, who has produced more than 500 recordings over 35 years including the weddings of the Prince and Princess of Wales in 2011 and the Duke and Duchess of Sussex in 2018, will release a complete recording of the King's ceremony on the day of the historic event.
How HP Built An In-House Agency From Scratch | AdExchanger
By Freddie Liversidge will be speaking at AdExchanger's Programmatic IO conference on May 16-17 in Las Vegas.Click here to register.In 2016, a scandal rocked the advertising industry.A damning Association of National Advertisers (ANA) report revealed US ad agencies were pocketing profits through opaque practices like taking kickbacks from media companies and reselling media to clients at a markup.
Commerce media grows more dominant by the year, forcing media agencies to keep pace with change
As the media and marketing industries grapple with economic worries that just won't let up, instinctually marketers and agencies have turned to performance-driven options that deliver a quick and obvious return on investment.Tie in that the pandemic put e-commerce into hyperdrive as people were stuck at home, and the result is an alignment of scenarios has led to the explosion of commerce media in the last two years.
Does digital music have same effect as physical music?-Alayna Husain Beal High School
4 When taking an evening stroll in Notting Hill my curiosity pulled me to a record store called Music and Video Exchange.I have seen my parent's collection of countless records dating back to the seventies.To my amazement, the shop was busy with loud music and a great atmosphere.There were people of all ages sifting through the records like in a comic book store.
Do Not Share This Book, A Popular Fantasy Series Warned Readers
A popular fantasy fiction series went viral this week after Twitter and Reddit posts showed the copyright page which tries to ban people from sharing the book with anyone, telling them to buy more copies instead, a clause that one expert said would be laughed out of court.Zodiac Academy: The Awakening was self-published by Caroline Peckham and Susanne Valenti in 2019 and has since garnered more than 28,000 ratings on Amazon and is the bestseller under the category Werewolves and Shifters Suspense.
In Traffic, former Buzzfeed editor Ben Smith weaves a cautionary tale about journalism focused on going viral'.In their desperate attempt to go viral, digital media succeeded in disrupting and modernising traditional media outlets.But what has the price been?Has the quality of information been sacrificed for content that will bring clicks and views?
Amsterdam or Rotterdam?For sheer picturesqueness, Amsterdam is the easy winner.But what Rotterdam, the Netherlands' second-largest city, lacks in historical edifices much of it was bombed in World War II it makes up for with contemporary urban cool.Long the busiest port in Europe, the multicultural city is a hub of global commerce and avant-garde architecture.
Students battle to show employers how good they are at skills show
3 Students showed off their skills to potential employers competing under pressure against their college classmates.The skills show staged at Barking and Dagenham College was aimed at boosting their employability.Industry experts and employers ran masterclasses, then judged competitions in beauty therapy, hair and makeup, biology, digital media and business management.
Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events.Shopify sheds staff, sells logistics business Shopify will lay off around 20% of its workforce and sell its logistics unit to Flexport.
Adelaide Launches New High-Attention Private Marketplaces in Collaboration with Microsoft Advertising
Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory.The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings.
Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution
In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events.Shopify sheds staff, sells logistics business Shopify will lay off around 20% of its workforce and sell its logistics unit to Flexport.
Adelaide Launches New High-Attention Private Marketplaces in Collaboration with Microsoft Advertising
Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory.The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings.
Vice Media cancels flagship show, announces painful' layoffs
Announcement comes after BuzzFeed last week said it was closing its news division.Vice Media has announced painful cuts including the cancellation of its flagship news show in the latest round of cutbacks to hit the struggling news business.The youth-focused media group said on Thursday it will cancel popular TV program Vice News Tonight as part of a restructuring that will result in layoffs.
Alibaba Group is planning to split into six units, the company told Reuters.The different entities will seek fundraisings and market listings as China eases its crackdown on private enterprises.The big restructuring will see the company split into six organizations - Cloud Intelligence Group (cloud solutions), Taobao Tmall Commerce Group (local online commerce services), Local Services Group (delivery services), Cainiao Smart Logistics Group (logistics), Global Digital Commerce Group (AliExpress) and Digital Media and Entertainment Group (gaming, motion pictures and web services).
Vice Media cancels flagship show, announces painful' layoffs
Announcement comes after BuzzFeed last week said it was closing its news division.Vice Media has announced painful cuts including the cancellation of its flagship news show in the latest round of cutbacks to hit the struggling news business.The youth-focused media group said on Thursday it will cancel popular TV program Vice News Tonight as part of a restructuring that will result in layoffs.
Alibaba Group is planning to split into six units, the company told Reuters.The different entities will seek fundraisings and market listings as China eases its crackdown on private enterprises.The big restructuring will see the company split into six organizations - Cloud Intelligence Group (cloud solutions), Taobao Tmall Commerce Group (local online commerce services), Local Services Group (delivery services), Cainiao Smart Logistics Group (logistics), Global Digital Commerce Group (AliExpress) and Digital Media and Entertainment Group (gaming, motion pictures and web services).
Microsoft-Activision Deal Blocked in UK; IAB Reports Stable Digital Growth
In today's ExchangeWire news digest: UK regulators block Microsoft's USD$68.7bn(~£55.1bn)purchase of Activision Blizzard; the latest IAB report indicates steady growth in UK digital ad spend; and Alphabet reports lower advertising revenue in Q1 2023.CMA blocks Microsoft-Activison deal Tech giant Microsoft's purchase of Activision Blizzard for USD$68.7bn
Alibaba to break up business into six units, seek IPOs
Alibaba Group plans to split its business into six main units covering e-commerce to cloud in the biggest restructuring of its 24-year history.Five of the business units will explore fundraising or initial public offerings, the company said Tuesday.The six units are Cloud Intelligence Group, Taobao Tmall Commerce Group, Local Services Group, Cainiao Smart Logistics Group, Global Digital Commerce Group and Digital Media and Entertainment Group, it said in a statement.
What's New in Publishing | Digital Publishing News
Do digital pureplays have core brand strengths? - The Media Roundup | What's New in Publishing | Digital Publishing News
This roundup from Alex Sherman suggests that the wave of consolidation that swept over digital media is finally breaking.Instead of trying to scale up, Sherman suggests that companies like BuzzFeed and Vox are instead paring back their ambitions to refocus on their 'core brand strengths' and differentiate themselves.
Today, TransUnion announced the expansion of their TruAudience line of marketing solutions.These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021.TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.