Netflix advertising is booming: More than 40 million users are now on its ad-supported tier
Netflix is rapidly growing its ad-supported subscription option, surpassing the total number of subscribers of competitors like Peacock and Apple TV+. [ more ]
Google Privacy Sandbox concerns remain for UK trade watchdog
The UK's Competition and Markets Authority has expressed concerns about Google's Privacy Sandbox and wants further assurances before giving its approval.
The CMA is concerned about the design of the Privacy Sandbox tools and wants to ensure that Google does not self-preference its own advertising services. [ more ]
Creative Effectiveness Platform DAIVID Hires Eli Drake as its New Head of Data Science
Eli Drake, experienced in business intelligence and research analysis, joins DAIVID as head of data science to enhance AI-powered solutions for creative effectiveness in advertising. [ more ]
Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year. [ more ]
How Meta is addressing marketers' generative AI concerns with new tools
Advertisers can now access new generative AI features from Meta for faster creative production, catering to specific brand guidelines and preferences. [ more ]
Advertisers can utilize 16 new brand safety and suitability categories on TikTok's Inventory Filters for precise alignment with suitable content. [ more ]
Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs
Disney aims for 75% ad revenue through programmatic sales with the launch of DRAX Direct integrating with major DSPs like Google DV 360 and The Trade Desk.
DRAX Direct aims to streamline workflow systems, improve audience match rates, and provide value to marketers through direct integration with DSPs and technology like clean rooms. [ more ]