The concept of happy hour is an American transplant into Paris. It's fundamentally different in spirit than bars that offer apéro, an early-evening ritual observed nationwide.
While happy hour in the United States seems to be more focused on enjoying a drink of some sort - with slashed prices, of course, because Americans love a deal - the apéro is more about the ceremony of pre-meal time... people here will always enjoy an apéro and we don't need a discount to do so.
Cocktails, in fact, are still somewhat of a recent phenomenon. 'When I moved here at the end of 2005, places that served cocktails were novel and few and far between!' Bertch explains.
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