A landing page is a standalone webpage that potential customers land on when they click through from an ad, email, search results, or another campaign. They're designed to inspire a specific action from a target audience.
Customers discover landing pages in a variety of ways, including search engine results, paid advertisements, email campaigns, and social media posts. A good landing page typically includes a compelling headline, a persuasive subheading with a clear value proposition, and an obvious call to action (CTA).
Although both landing pages and homepages are types of webpages that merchants use, they serve two entirely different purposes. Homepages help customers interact with your brand in a variety of ways, while landing pages focus on specific actions and goals.
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