Despite Apple's intent to showcase the new iPad Pro, the ad caused controversy as it appeared like Apple was replacing traditional creative tools, prompting an apology from Tor Myhren, Apple's VP of Marketing Communications.
Samsung capitalized on the situation by releasing a response ad emphasizing their commitment to creativity with the slogan '#UnCrush', taking a subtle shot at Apple's ad.
Apple's ad created a situation where the company was seen as destroying traditional creative tools, inadvertently leading to the apology and criticism.
Samsung's response ad highlighted their stance against crushing creativity and aimed to differentiate themselves from the controversy surrounding Apple's ad.
[
add
]
[
|
|
...
]