Apple's 'Crush' ad received backlash for its representation of Big Tech's steamroller approach to art and copyright, leading to an apology stating they 'missed the mark.'
Samsung's response video 'UnCrush' aimed to counter Apple's ad, showing a woman using a Galaxy Tab S9 and Galaxy AI to create music amidst debris left by Apple's hydraulic press incident.
Samsung's marketing history includes tactics that 'drove Apple crazy,' but recent attempts like a browser-based Galaxy test drive for iPhone users haven't reached the same impact as earlier strategies.
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