Tools of human creativity being destroyed and replaced by a soulless aluminum slab did not go well. The ad exemplifies a trend of making 'complicated sticks,' complex tech products devoid of a clear purpose, dominating global tech design.
The ad portrays a blend of blockchain, NFTs, generative AI, rationalism, techno-optimism, and effective altruism, presenting a contextless narrative on user experience design divorced from specific product utility.
Complex tech products are likened to a Swiss Army Knife - versatile but often a tool-of-last-resort lacking in clear purpose. This design trend prioritizes complexity over user-oriented functionality.
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