From its upfront stage on Wednesday, Netflix announced that its ad-supported plan now has 40 million monthly active users globally, up from 23 million in January. Netflix shared plans to launch its own ad tech platform, plus new partnerships.
Netflix will roll out a proprietary ad tech platform by next year, testing in Canada this year aiming to launch in the US by Q2 2025. The company aims for global availability by the end of next year to enhance control and transparency for agencies.
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