The overwhelming majority of the nearly 3,500 users didn't see it as a meaningful value proposition - despite Tesla CEO Elon Musk practically betting the entire company on the success of the feature.
But it's not a stretch to assume the feature's price, nevermind the multiple government investigations and high-profile crashes, played a big role in users not opting in.
The sample size of just under 3,500 owners is also pretty tiny compared to the 1.8 million users in North America, which means it may not be indicative of a greater trend.
The dismal sales don't bode well, considering Musk has been doubling down on so-called 'self-driving' tech while making major budget cuts across the board.
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