Nike is deviating from its traditional running shoe design to create specialized footwear for breakdancing, emphasizing adaptability and innovation.
Breaking, as a sport, requires shoes that enable unconventional movements, challenging traditional biomechanics to support extreme stunts.
The Nike Jam, designed for breakdancing, features unique elements like an upside-down swoosh that aligns when breakers invert, showcasing attention to the sport's specific needs.
The complexity of breakdancing demands versatile shoe design to accommodate varied movements and styles, reflective of the sport's evolution over nearly 50 years.
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