The Federal Trade Commission unveiled the order as part of an agreement to settle allegations that data aggregation company InMarket Media failed to get users' consent before using their location data for marketing and advertising purposes.
The FTC has singled out privacy violations by data brokers as an enforcement priority, with the agency's consumer protection chief, Sam Levine, speaking out last year against what he called a 'fever' by companies to scoop up and trade people's delicate data with little regard for their well-being.
#federal-trade-commission #data-aggregation #data-brokers #privacy-violations #sensitive-location-data
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