U.S. podcast revenue is expected to grow 12% to $2 billion, up from 5% last year, reaching $2.6 billion by 2026.
Adtech plays a significant role in measuring impact, proving return on spend, and managing brand safety in podcasts.
Comedy overtakes sports and news as the top podcast category, showing a rebound in ad budgets and increased listener engagement.
[
add
]
[
|
|
...
]