In most cases, these anti-MFA solutions focus on finding ad arbitrage networks, such as when MFA publishers pay for native ad placements on more reputable sites. When users click on those ad placements, they end up on pages with plenty of ads but little or no valuable content - hence the 'Made for Advertising' label.
IAS announced... expanding its anti-MFA solution to identify what it calls 'Ad Clutter' sites, which mimic MFA ad loads but don't operate with an ad arbitrage model.
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