At the moment, over 40% of all signups in countries where the ad-supported plan is available are signups to that plan.
Over 70% of those subscribing to the ads plan watch for more than 10 hours a month, making Netflix subscribers more likely to respond to ads compared to other services.
Netflix plans to launch an in-house ad tech platform by the end of 2025, providing advertisers new ways to buy, insights to leverage, and ways to measure impact.
We're being incredibly strategic about how we present ads because we want our members to have a phenomenal experience. We conduct deep consumer research to stay ahead of the competition.
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