Perceptions of its demand-side platform aren't great, to say the least. In fairness, they haven't been for a while.
Just 5% of the 44 respondents in a survey by Digiday chose Amazon as their preferred DSP if they could only select one.
In fact, a lot of the things ad execs say they want from a DSP these days align with Amazon's strengths.
#amazon-ad-tech #demand-side-platform #digital-advertising #marketing-strategies #audience-targeting
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