It'll be our clients that engage with the brand the most that will probably download it first. We want to give those people incentive and perks to open the app and to engage with the app. There'll be more opportunities for them to engage with the brand than on your traditional e-commerce site.
Sasson's background was in sales before launching Marrow Fine, but she always had artistic hobbies like jewelry and drawing. 'This was just something I kind of started on the side,' she said. 'Then like a lot of passion projects, people get drawn towards that because you're excited about it, and so it started to grow very quickly.'
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