Social media users are now cutting off celebrities from their online revenue as a way of protest, following their perceived silence on global crises like the Israeli war in Gaza.
The Met Gala inadvertently sparked the movement due to its opulent display during ongoing conflicts, leading to a social media uprising against celebrities and influencers.
TikToker @BlockOut2024 initiated blocking celebrities on social media to reduce their ad revenue, urging others to follow suit in expressing dissent against their silence on important issues.
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