Part of the process is for attorneys to educate themselves about what their vendors can do. This includes understanding how law firms get locked into using proprietary software tools and the risk of marketing agencies selling law firm leads as their own.
It's crucial to distinguish between branded and non-branded queries in digital marketing agency relationships. Additionally, agencies may inadvertently share data with competitors in the same practice area or location, impacting a law firm's reputation and success.
#digital-marketing #vendor-vetting #law-firm-data-protection #competitive-landscape-analysis #vendor-relationship-management
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