TikTok's Tricky Suitors; The New Age Of Upfronts | AdExchanger
Briefly

ByteDance, TikTok's Chinese owner, must divest the app within a year or face banishment from US app stores and devices.
As the number of contenders for TV ad dollars proliferates, broadcasters and streamers are emphasizing advertising, with newcomers like Amazon and Disney showcasing ad-supported growth.
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