Collaborations offer creators and brands a powerful way to expand the reach of their posts by tapping into their combined audiences.
Creators collaborating on videos can seamlessly distribute the content across all their profiles, eliminating the need for separate postings.
New brands on TikTok can debut by teaming up with creators for shared posts, making it easier for their viewers to follow the brand account.
When integrated into influencer marketing campaigns, this can boost sponsored content performance and enable brands to seamlessly repurpose creator content in real-time.
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