Netflix's adtech platform launch challenges Google and Amazon, promising more control over ad experiences and personalized advertising for 270 million subscribers. The move aligns with a trend of streaming platforms taking ownership of their advertising efforts, disrupting the market's landscape.
Stagwell's study reveals news ad placement effectiveness, debunking brand safety concerns. Ads near politics or crime perform equally well as 'safe' content, reshaping perceptions and encouraging investment in news advertising to reach untapped audiences.
P&G shifts Olympic ads focus from emotional narratives to spotlight individual products like Pampers and Gillette, moving away from its corporate identity strategy. The change signifies a new marketing approach, aiming to drive more direct product advertising impact during the event.
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