Tech platforms make pitch for ad deals as TikTok is roiled by politics
Briefly

from The Globe and Mail2 weeks ago
TikTok and other platforms showcased at NewFronts focus on short video content to entice advertisers amid TikTok's uncertain future and Snap partnering with NBCUniversal for Olympics coverage.
The Globe and Mailhttps://www.theglobeandmail.com/business/international-business/article-tech-platforms-make-pitch-for-ad-deals-as-tiktok-is-roiled-by-politics/
TikTok's $8.66 billion U.S. ad revenue projection signals its significance in the industry, prompting rivals to emulate its success in short-form video.
The Globe and Mailhttps://www.theglobeandmail.com/business/international-business/article-tech-platforms-make-pitch-for-ad-deals-as-tiktok-is-roiled-by-politics/
Read at The Globe and Mail
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