Mary Wells Lawrence was a groundbreaking figure in advertising, the first woman to own and run a major national advertising agency, Wells Rich Greene.
In a pioneering advertising career, she defied the traditional male bastions of the industry with her imaginative and ambitious approach. She founded her agency, creating vivid campaigns ingrained in American culture.
She was the first female chief executive of a company listed on the NYSE and a highly paid industry executive. Her agency's sale for $160 million and her retirement in 1990 marked her successful career.
While the advertising industry has evolved with digital emphasis and market research, Mary Wells Lawrence's era was characterized by creative, hands-on campaigns, a stark contrast to today's corporate giants.
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