Responses were dramatic to the work which showed a number of creative tools being crushed into the thinnest-ever iPad. But the real question lingers: why didn't Apple test the ad beforehand? Testing data revealed shock and confusion levels far above average, indicating missed red flags.
Consumer reactions to the 'Crush' ad were four times more shocking than the average ad, with exceptionally high levels of surprise and confusion. These should have been significant warnings for Apple, underlining the necessity of pre-advertisement testing.
[
add
]
[
|
|
...
]