Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads.
it now takes viewers almost 12 minutes on average to decide what to watch, up from 6 minutes the prior year.
63% of viewers are likely to sign up for a streaming subscription service to watch specific content and then cancel/pause their subscription after watching.
42% of viewers prefer ads that have interactive features, and 71% of viewers like TV ad creatives that include a QR code.
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