Brands and agencies should prepare now for third-party cookie deprecation and the associated heightened privacy concerns. There are some questions to ask and things to keep in mind to get the most out of the cookie-free world.
In a cookie-free world, demand for personalization is high, and optimizing first-party data for meaningful customer experiences is crucial. Brands need to go beyond traditional data strategies to succeed.
Teams need to consider how the loss of third-party cookies will impact the online third-party data ecosystem and find ways to replace those insights to inform their strategies moving forward.
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